Wayfinding & Placemaking

For my semester-long Advanced Typography project, I designed a cohesive, comprehensive system of directional and locational signage and maps to reflect the mission of the School of Social Work (SSW). The School hosts a diverse student population (undergraduate, MSW, Joint PhD) and faculty. My aim was to utilize visual language (color design, typography, and composition) to help guide SSW students and faculty members to designated spaces for work, research and collaboration.

Communication

Collaboration

Interdisciplinary

Inclusivity

Growth

Development

GUIDING QUESTIONS

How can environmental graphic design facilitate a sense of community within the School of Social Work building?

Where can students and faculty connect, as well as collaborate?

How to utilize placemaking to reflect the mission of the School of Social Work to foster communication, inclusivity and learning?

How can placemaking provide opportunities for dialogue, connection and storytelling?